Are You Publishing Enough?

How Good is Your Designer Online Profile, Your Digital Footprint?

It’s a question we ask ourselves constantly as in today’s world it’s essential to remain seen, reassure and build confidence and find new business.

But why would a lighting consultant and supplier ask YOU this?

Since consistently writing and teaching online about lighting since 2009, an inadvertent skill of content marketing has developed into me becoming an online publisher.

We all have to become hybrid designers, marketing as much as doing these days.

It can be exhausting with a constant sense of failure as others post such incredible Insta images all the time and writing a piece during an evening to go online is just one step too far!

What if an Interiors Insider Could Write for You?

We can.

If you are just too busy to consider such things, too inconsistent and want to establish a more solid presence online, we could assist you. We are always creating content.

The Power of Content Marketing

Content marketing is a powerful tool for interior designers and architects to attract new clients and establish their brand as a trusted authority in the industry.

One of the main benefits of writing about what you know is it allows you to showcase your expertise and knowledge of design trends, materials, and techniques. This can help potential clients see the value that you can bring to their projects and ultimately lead to more business.

Content marketing can also help you build a strong online presence. By creating and sharing high-quality content on your website and social media channels, you can increase your visibility and reach a wider audience. This can help you attract new clients from all over the world, rather than just relying on word-of-mouth or traditional advertising methods.

Having a consistent and regular content marketing strategy can help you establish your brand and create trust among your target audience. Showcasing your design philosophy, project portfolio, and client testimonials can help to build credibility and trust with potential clients.

As experts with over 25 years in the industry, we understand the importance of creating high-quality content that truly reflects the unique vision and style of each designer and architect. 

We can help you create content that showcases your expertise, helps you build a strong online presence, and ultimately drives more business.

Check out ‘Behind the Scenes of Lighting‘ , a post we wrote with a designer client of ours.

So content marketing is an effective way for interior designers and architects to attract new clients, build their brand, and establish themselves as experts in their field. 

quickandeasylighting.com – our Case Study

During lock down we began a new website from scratch – quickandeasylighting.com – used by largely American professionals and homeowners looking for inspiration, design tips and tricks, and the latest trends in lighting. The website’s popularity has grown significantly over two years, with viewers increasing to over 2000 a day.

Our blog is regularly updated with informative and engaging content on a wide range of topics related to lighting, including product reviews, design ideas, and DIY projects. By providing valuable information and insights, we have been able to attract a large and dedicated audience that keeps coming back for more.

Importantly, our website is optimised for search engines, which helps to increase visibility and drive more traffic to the site. We use keywords and meta tags to ensure that our content is easily discoverable by people searching for information on lighting.

Do You Need Help With Content Writing & Ideas?

Someone suggested we offered what we have to do alongside our usual lighting services, particularly as we know what to do as an insider within our industry and not just a content writer.

Our services could include:

1. Blog writing and content creation: We will work with you to create engaging and informative blog posts that showcase your expertise and portfolio, and help you establish yourself as a trusted authority in the industry.
2. Social media management: We will help you create and manage social media accounts, and provide regular updates, which will help you reach a wider audience and increase engagement.
3. SEO optimisation: We will optimise your website for search engines, which will help you increase visibility and drive more traffic to your site.
4. Lead generation: We will create and implement strategies to help you generate leads and attract new clients, including email marketing campaigns, landing pages and lead magnets.

I would be happy to discuss your specific needs and provide you with a customised solution that will help you achieve your business goals.

Why not let us write an article for you to see how we do?

Andrew Orange, the owner of Orange Lighting qualified and worked as an interior designer in 1993 before specialising in lighting working on high profile projects based in London. Since starting Orange Lighting Ltd in 2003 he has been sharing his knowledge and unique teaching style mostly to his designer clients, offering practical real life advice born from running a busy consultancy and lighting supply business. Launching in 2020, his blog has evolved into Quick & Easy Lighting, curating some 25 years design experience into making the lighting choice and design process achievable and easy to understand for all.